Sales prospecting can either reap substantial success or it can lead you to a dead end with lots of wasted time. While there are many methods and ways to generate and engage with your leads, it is most important that you do ample research. By spending time conducting valuable research, you can generate marketing strategies and communicate with Canadian businesses based on their own personal goals, instead of making generic sales calls. One way to conduct this research is using a business directory database. This tool allows you to access detailed data about the company, helping your entire process go smoother and with less wasted time. Additionally, you should focus on a very specific target audience. Do more than just find companies in a certain location. Focus on certain criteria or characteristics of the business. Furthermore, once you have your leads, pay attention to the conversation and how you start it. You want to engage with your leads and interest them in your products and services. Don’t bore them or treat them like just another phone call.


Contact Us:
Scott’s Directories
80 Valleybrook Drive
Toronto, Ontario
Canada, M3B 2S9
Call On: (416) 442-2122
Email: sales@scottsdirectories.com