There are a plethora of options to generate leads for your business. However, if you can’t convert those leads, they are of little worth to you. Here are 10 techniques that if implemented wisely, will improve your company’s conversion rates and revenue.

1. Improve Your Response Time

If you receive online leads, your response time is vital. In fact, the first five minutes are critical. The longer you wait to respond to a customer’s inquiries, even if it is within a few hours, the likelihood of conversion decreases.

2. Use an Online Business Directory

A business directory in Canada can help you target your audience and generate higher-quality leads. Using its advanced search capabilities, you can generate leads with specific characteristics in mind such as years in business or annual sales revenue.

3. Be Diligent with Your Follow-up

Within your company, develop procedures and guidelines for following up with potential leads and make sure they have no lingering questions.

4. You Create a Customized Marketing Strategy

Creating a customized marketing strategy helps reach your target audience on a more personalized level. When reaching out to other businesses, you can use their weaknesses, flaws, sales statistics, etc., to help you create a marketing strategy that appeals to their specific needs. Much of the information you can gather in the online business directory or a Canadian business directory database can be essential in helping develop these marketing strategies.

5. Tell Your Audience Why They Need It

Your customers — whether an individual consumer or a business — do not want more work. They don’t want to research products and services and discover how it benefits them. You need to explicitly list the benefits to them. Don’t make them guess or do their own research.